Editorial

An Exclusive Message for African American Businesses Owners and Organization. You started your businesses to be successful and not to fail-right? Of course, we all did. I would like to ask you four questions.

  1. Do you take exceptional pride in being an African American business owner or organization?
  2. Are African Americans your main target population?
  3. Do your targeted markets know who you are?
  4. Do your targeted markets know where you are?

We all want to be successful. We all want to be inspiring. We all want to be an example to our people. However, failure is made an option when your target population goes to the mall to acquire the same goods and services you provide. Most often they do this because they don’t know you are right around the corner or two (2) or three (3) blocks 3 blocks away from them- waiting to serve them.

In the face of daunting economic difficulties, African-American consumers are more positive than other Americans about their own personal financial situation and are more optimistic about the future of the American economy. Yet the African-American consumer segment remains woefully under marketed to, and companies that persist in their failure to capture the attention of black consumers also risk missing out on the tens of millions of dollars African Americans spend annually on everything from food and beverage products to apparel to mobile technology and video games. “The African-American Consumer Market, 9th Edition” April 2014 edition reports:

Are you doing all that you can to do to capture the African American market? Are you attracting to your business the kind of customers who will support you and buy from you? Black people say they will buy from Black businesses and patronize Black organization if they just knew who they are and where they are located.

It is in struggle and service with our brothers and sisters, individually and collectively, that we find the meaning of life and success. Jesse Jackson

Do you know what will happen to your business or organization when you don’t advertise? …..nothing.

Advertising Helps Black Consumers See a Product’s Real-Life Value.Marketers Must Reach Blacks Through Smartphones and the Internet,Not Just Television Commercials “The African-American Consumer Market, 9th Edition” April 2014 edition reports:

We want to remove the obstacles of individuality from your business. We want to help you succeed, grow and be prosperous. dobobo offers an affordable internet advertising presence for Black-owned businesses and organizations that do not require a large marketing or advertising budget. It affords Black consumers options for obtaining information positive and cultural with a simple mouse click. As an added recourse shared articles are available in dobobo for enhancing Black-owned businesses and organizations efforts and to increase the customers’ base or membership.

We have developed an internet platform to support and publicize your Black-owned businesses and organizations in the African/American communities. We strive to provide you with an opportunity to advertise, share resources, and promote cooperative economics through Internet advertising. We are working to promote the creation of earning opportunities, increasing and recycling the flow of revenue within our communities, and expanding opportunities for our businesses.

dobobo reaches diverse segments to energize existing and attract new customers and potential members to your business or organization. In addition to targeting the Black community we serve, dobobo, we will generate a viewing audience that is reflective of the entire local population.

Regardless of your business or organization category, we are confident we can help increase your exposure.  Let us assist with increasing your business exposure while contributing to the empowerment of our communities.

dobobo was developed with your business model in mind. We anticipate that this advertising portal will improve your business large or small. We provide secure controlled on-line payment solutions for all major credit cards and PayPal. You may also participate in our Direct Pay Referral Fee Program which includes a twenty percent (20%) recurring fee paid to you when you refer another Black business or organization to us. dobobo is designed for our mutual financial success. Contact us soon to place your ad!